Projects
Here are some of my favourite projects I have designed over the years. These projects are either created for job, freelance, personal, and/or educational purposes.
01
Dreemie Shop Project
The Behind the Scenes: The Story Behind Dreemie Shop’s Designs
When @DeemaLovesDrama (on Instagram) envisioned a K-drama-inspired product line, we wanted to create characters that felt like they belonged in their own cozy, rom-com universe. I started by sketching out personalities - each character had their own backstory, quirks, and aesthetic inspired by classic drama tropes. From the sweet, daydreaming protagonist to the swoon-worthy love interest, every detail was designed to capture the emotions and charm that make K-dramas so beloved. These initial sketches laid the foundation for what would become a playful and expressive collection of merchandise.
Bringing the Characters to Life
Seeing these characters come to life on products - from adorable keychains to ramen bowls that make every meal feel like a scene from a drama - was incredibly rewarding. Alongside designing some of the product artwork, I also helped shape Dreemie Shop’s Instagram presence, creating fun, relatable content that resonates with fans of the genre. The final designs not only reflect our love for K-dramas but also invite Dreemies (the community's name) to bring a little piece of that world into their everyday lives.
02
"It's Okay to Not Be Okay" Sticker Designs
These designs were created for my client's print-on-demand site, RedBubble, under the name DramaxMyths. My client wanted me to create a graphic of the two main characters from a Korean drama series called "It's Okay to Not Be Okay" (2020). Here are the three final stickers I have made. You can find these stickers on DramaxMyths!
03
My Bunny Friend and I
This was a personal project where I explored different places in Dubai, UAE, and digitally drew my favourite childhood stuffed animal onto the images. When I was younger, I would bring this stuffed bunny rabbit everywhere I went. I thought it would be a great idea to digitally replicate this idea since I do not have this plushie anymore.
04
Maltesers Ad Project
These three advertisements were created when I was 17 to promote the popular chocolate brand, Maltesers. The two advertisement posters on the top right and the video on the bottom were made to show off what makes Maltesers unique - the lightweight nature of the chocolate.
05
Lucky Charms Ad
This was a poster I created for Lucky Charms using Adobe Photoshop. I have included drawn-in elements, like the rainbow that frames the advertisement, as well as using the manipulation tools to create the elements found all around.
06
Pinocchio World Shopping Bag Design
This project was to redesign the shopping bags for the toy shop Pinocchio World in the Dubai Mall, Dubai, UAE. Most of the elements found on this poster were digitally hand-drawn, including the Pinocchio in the middle and Dubai's landscape at the back. The goal of this project was to make it seem like Pinocchio is exploring Dubai.
07
2D Animation Character Designs
These smaller and shorter projects were made to experiment with character designs and facial expressions.
08
2D Animation Storytelling
Here are some projects of experimenting with storytelling through 2D animation. The video at the bottom is used as a storyboard for a future project.
09
Case Studies of North American Creative Cities
These projects were created to study what makes a creative city for Ryerson University, Toronto, Ontario, Canada.
10
Cooking Stop Motion
This project was shot, directed, and edited by me when I was 14 years old. It was inspired by a stop motion video I saw on YouTube by an artist named PES.
11
Signage Report
This report analyzes the signage in a building at the Dubai Marina Walk. A study is conducted for this report and new sign designs were created to help improve the signage system in this area.
12
COP 28 Awareness Day Event at Canadian University Dubai (CUD)
In response to the critical need for global action on climate change, five other students and I organized an interactive and informative event for students at CUD called "COP 28 Awareness Day." This event aims to educate students about the significance of COP 28 and its goals, as well as foster awareness of the urgent need for sustainability, inclusivity, and behavioral shifts to combat climate change. Below attached is the pitch, final report and the marketing examples made for the event:
13
Student Marketplace at Canadian University Dubai (CUD)
The Student Marketplace event, organized by seven other students and I, is an innovative event aimed at offering an educational experience for our student community at CUD. The event seeks to provide students with valuable hands-on business experience, encourage collaboration, and advocate for sustainability, with the participation of 72 students creating their own business stalls (more than 40 businesses in total). Our role as organizers was to ensure the event ran smoothly by cooperating with every student and choosing the pitch, venue, budgeting, marketing plans, and more. Below attached is the pitch for this project, as well as the final report.
