Marketing & Events
A collection of marketing, events, and brand creation projects developed during my Bachelor of Arts in Creative Industries, highlighting strategy, creativity, and hands-on execution.
02
COP 28 Awareness Day Event at Canadian University Dubai (CUD)
In response to the critical need for global action on climate change, five other students and I organized an interactive and informative event for students at CUD called "COP 28 Awareness Day." This event aims to educate students about the significance of COP 28 and its goals, as well as foster awareness of the urgent need for sustainability, inclusivity, and behavioral shifts to combat climate change. Below attached is the pitch, final report and the marketing examples made for the event:
03
"The Vegan House" Brand Pitch
Developed a brand concept and proposal for "The Vegan House," a plant-based fast-food drive-through food truck in Dubai’s Last Exit Al Khawaneej. The project included a detailed report and presentation covering brand identity, market research, competitor analysis, and a unique positioning focused on time efficiency and affordability.
04
Student Marketplace at Canadian University Dubai (CUD)
The Student Marketplace event, organized by seven other students and I, is an innovative event aimed at offering an educational experience for our student community at CUD. The event seeks to provide students with valuable hands-on business experience, encourage collaboration, and advocate for sustainability, with the participation of 72 students creating their own business stalls (more than 40 businesses in total). Our role as organizers was to ensure the event ran smoothly by cooperating with every student and choosing the pitch, venue, budgeting, marketing plans, and more. Below attached is the pitch for this project, as well as the final report.
