Creative Projects
A showcase of creative projects from both professional work and my Bachelor’s program, highlighting my design expertise, graphic design abilities, and visual communication skills.
01
Dreemie Shop Project
The Behind the Scenes: The Story Behind Dreemie Shop’s Designs
When @DeemaLovesDrama (on Instagram) envisioned a K-drama-inspired product line, we wanted to create characters that felt like they belonged in their own cozy, rom-com universe. I started by sketching out personalities - each character had their own backstory, quirks, and aesthetic inspired by classic drama tropes. From the sweet, daydreaming protagonist to the swoon-worthy love interest, every detail was designed to capture the emotions and charm that make K-dramas so beloved. These initial sketches laid the foundation for what would become a playful and expressive collection of merchandise.
Bringing the Characters to Life
Seeing these characters come to life on products - from adorable keychains to ramen bowls that make every meal feel like a scene from a drama - was incredibly rewarding. Alongside designing some of the product artwork, I also helped shape Dreemie Shop’s Instagram presence, creating fun, relatable content that resonates with fans of the genre. The final designs not only reflect our love for K-dramas but also invite Dreemies (the community's name) to bring a little piece of that world into their everyday lives.
02
Pinocchio World Shopping Bag Design
This project was to redesign the shopping bags for the toy shop Pinocchio World in the Dubai Mall, Dubai, UAE. Most of the elements found on this poster were digitally hand-drawn, including the Pinocchio in the middle and Dubai's landscape at the back. The goal of this project was to make it seem like Pinocchio is exploring Dubai.
03
"It's Okay to Not Be Okay" Sticker Designs
These designs were created for my client's print-on-demand site, RedBubble, under the name DramaxMyths. My client wanted me to create a graphic of the two main characters from a Korean drama series called "It's Okay to Not Be Okay" (2020). Here are the three final stickers I have made. You can find these stickers on DramaxMyths!
04
Detailed TV Show Proposal
For this university project, each team member created their own TV show pitch, and my concept was selected for the group project. I developed the idea, all the sketches (characters & storyboard,) and conducted the initial research, which the team then expanded on together, creating the show bible, pilot synopsis, script prototype, storyboard, and budget as a collaborative effort.
05
My Bunny Friend and I
This was a personal project where I explored different places in Dubai, UAE, and digitally drew my favourite childhood stuffed animal onto the images. When I was younger, I would bring this stuffed bunny rabbit everywhere I went. I thought it would be a great idea to digitally replicate this idea since I do not have this plushie anymore.
06
Constraints and Creativity
Short animation exploring how constraints can spark creativity, encouraging the use of alternatives rather than seeing limits as a hindrance.
07
Maltesers Ad Project
These three advertisements were created when I was 17 to promote the popular chocolate brand, Maltesers. The two advertisement posters on the top right and the video on the bottom were made to show off what makes Maltesers unique - the lightweight nature of the chocolate.
08
Lucky Charms Ad
This was a poster I created for Lucky Charms using Adobe Photoshop. I have included drawn-in elements, like the rainbow that frames the advertisement, as well as using the manipulation tools to create the elements found all around.
09
Cooking Stop Motion
This project was shot, directed, and edited by me when I was 14 years old. It was inspired by a stop motion video I saw on YouTube by an artist named PES.